1. Make your Web site easy to read. Choose your text and background colors carefully. Use dark text on light background.

2. Keep the look of your Web site consistent. Use the same colors and format throughout your site.

3. Keep your site friendly with fast download times. Shrink your graphics. Keep your pages to 40-60K.

4. Make your Web site easy to navigate. Your visitors should be able to find all of your hyperlinks clearly by using easy-to-follow navigational paths.

5. Select your Web graphics carefully. Clearly label your buttons. Function is more important than flash.

6. Make your Web site easy to find. Get your own domain name.

7. Offer a search feature on your Web site. If your visitors are looking for specific information, they will appreciate the convenience offered by a search capability.

8. Put contact information on each page of your web site. Make it easy for your visitors to contact you from any Web page.

9. Use "click here" in the body of your text to tell your visitors what to do. New users might not know where to click.

10. Organize your Web site to meet the needs of your visitors, not your Web site designer. "Cool" is a means to the end, not the end.

Kate Schultz is the Editor of E-ZineZ: the E-Zine About E-Zines! Visit http://www.e-zinez.com for FREE how-to help for your Internet Newsletter. To subscribe to E-ZineZ put SUBSCRIBE in the BODY of an email to e-zinez@oaknetpub.com.